The Tech San Diego Spotlight is a podcast dedicated to the topics and issues that directly impact the broader regional tech community and beyond. We hope to tackle issues that affect HR, upcoming virtual events, news and information that listeners want us to talk about. Brought to you by the same team as T3 podcast, this show is hosted by Tech San Diego’s Executive Director, Kevin Carroll  and Jarett Hartman, University Talent Director with Tech San Diego. Episodes are recorded remotely. To be a guest on The TSD Spotlight, email sara.spiva@techsd.org.

Podcast Edited by Andrew Sims with Hypable Impact

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This podcast was edited and arranged by Andrew Sims, Hypable Impact. To learn more about how to successfully launch a podcast and leverage Patreon, visit: Impact.Hypable.com

Tech San Diego’s Director of Comms, Sara Spiva, sits down with Alan Bush, VP of Strategy with Ignite Visibility to talk about Twitter and where to go if the app really does become unusable.

Only 10% of Twitter accounts are responsible for 92% of the tweets on Twitter- What!? 33% of users are using it to connect to brands and companies- providing an authentic way to connect with individuals.
So if the app really does become a brand liability, what’s a digital marketer to do? In this episode of TSD Spotlight, we look at the potential fall of the 15th most popular social media site for B2B marketers, where we go from here, and whether Mastodon is a good alternative. If not Mastodon, what existing and functioning platforms should brands be using?

About the Guest:
UCSD instructor and expert consultant, Alan Bush is a premier digital marketing expert in the field. With over a decade of experience, Bush has held the Director role at multiple agencies, worked on hundreds of clients (both Fortune 500 and startups) as well as co-created and co-hosted two Internet marketing podcasts with international followings.

At Ignite Visibility, Alan is Vice President of Strategy and works on some of the company’s largest accounts, working as the head liaison with business development, operations, and the SEO team setting strategic direction for the company.

Ignite Visibility offers Earned Media (SEO, Social Media, Digital PR, Email Marketing, CRO, Analytics, Content Creation & Promotion), Paid Media (Paid Search, Social Media Advertising, Native, Programmatic, Amazon Advertising) and Website Development and Design services. Named as San Diego Business Journal’s #8 Fastest Growing  Company in 2015  Learn more about how Ignite can help your business at https://ignitevisibility.com

Producers for Tech San Diego Spotlight are Kevin Carroll and Sara Spiva.

 

TSD Spotlight is recorded remotely and edited by Hypable Impact
Music by ikoliks

Past Episodes

Director, CBRE Insights Center, Colin Yasukochi

Karine F. Wenger, Fragomen Partner

David Moates, CMTC

Association for Computing Machinery, UCSD Chapter, National Student Group

Cody Riddar, eSUB

Rajesh Gupta and Michael Zeller, KDD.org

Scott Peters, California State Assembly

Kathy Pearson, HR Now Consulting

DS3: UCSD Data Student Society

HKN: Engineering Student Society